How to Calm a Dog Down: A Mindful Owner on Calm Before Commands

Cameron MainAnna good start thank you so much for welcoming us to your home

AnnaYes, we're so happy to have you here, especially Rosie now that everything's calmed down.

Cameron MainYeah, we feel very, we've been here for two hours already before we started speaking. We feel very calm already.

AnnaWell, we've had our tea, we've had our meditation music, we've released some layers of ego, had really good communication. It's been really enjoyable.

Cameron MainAnd a bit of yawning.

AnnaAnd a bit of yawning to clear out the energy. I love that for us.

Cameron MainYeah.

AnnaYeah, it feels like a very harmonious and safe space. So very grateful for all of you.

Chris NobleThank you. Yeah, I feel super tranquil. I'm really curious, how do you create such a safe space?

AnnaOh, gosh, cleaning. Yeah, cleaning the space. I really went into every nook and cranny of this place and really consciously chose to place everything in its position. Music really clears the energy, incense clears the energy, tea, our bodies are being cleansed and nourished with that. And so it's all of these small rituals that really come together to create safety in a space.

Chris NobleWhat kind of music is the best?

AnnaOh, the one that I had playing when you arrived is deep focus. Okay. Deep focus. So instrumental. There's a specific word for it that I can't think of, but just background music. Anything that feels soothing. You can even listen to Miracle Tones as frequency music. That you will literally feel in your body. So, yeah.

Chris NobleAmazing. The dogs like it.

AnnaYes, Rosie loves her deep focus music. She'll become the most relaxed at night when I have my candles lit and, you know, it's dark and there's just a candlelight. I'll have the music playing and both the girls will just be sleeping and you can tell when she's more relaxed, especially when the music is on. So it's one of her rituals too.

Cameron MainIt's interesting you say that because I actually do this in my own home. I listen to a lot of oriental music and I always feel very zen. I can't start my day until my place is spotless, clean. There can't be anything on the sofa, nothing on the countertops. But I've never actively thought about it. I just do it because that's what makes me feel good.

AnnaWell, like we discussed in the couple hours ahead of time, you're very energetically in tuned and your mind doesn't even need to necessarily comprehend that for you to be able to feel that because you're so in tune with your senses and your feelings. And the home space is an extension and a representation of your physical, your emotional, your energetic body. And so typically it's hard to feel safe even in your physical body if your environment around you isn't safe. And so because you're so in tune with your sensations and your feelings, you are in tune with keeping your physical environment up to a certain level of frequency. So it makes a lot of sense.

Cameron MainDo you try to do the same thing for the dogs, for the girls?

AnnaI do actually. I'm very conscious when it comes to my animals. Like even if we're traveling in the car long distances or just to go to the VET, she knows. Whenever I dial the phone, if I have it on speaker, she knows the tone of the dial. It's the only phone call that she'll immediately start growling and barking for is when I'm calling the VET. It's crazy. But I'll play frequencies specifically for dogs and cats, like soothing frequencies for them to feel safe because I think it's really important for them to feel safe just as much as it is for us.

Cameron MainWhat energy do the dogs bring you?

AnnaI'm going to be honest. I am my animal's emotional support animal.

Cameron MainSo they let you into the store.

AnnaYes, they come forward to me with anxiety, with needs, with emotions and feelings. And I regulate them. So I give them food. I give them their walks. I give them... Safety in the home or pets and cuddles for Skye because she likes physical affection and Rosie she likes verbal affirmation more than she actually likes physical touch and so those are things that I sort of learned about them and it's my responsibility as a pet owner to not just you know feed and water and walk my dogs but also pay attention to what their emotional needs might be because that then creates more safety and in their body that creates better mood and what do you call it harmony when they're out in the world interacting with other dogs and other people anything that I can give them as far as safety like emotionally and mentally and physically goes I'm very very adamant about that so like I said they they give me a lot of love it brings me so much joy to be able to care for them So aside from their chaos that they bring forward to me, it brings me a lot of fulfillment to be able to be that safety for them. It really makes me feel secure within myself, and it's like a part of my purpose. It really aligns with giving me purpose in this world.

Chris NobleThat's such a nice perspective because so many people talk about what they get out of having a dog and how much a dog can support them. But this is completely flipped on its head. And it's really nice that you get such energy from caring for them.

AnnaWell, it's co-creation. Every relationship we have in this world is co-creation. I thought of this the other day. It was that if you want to learn how to love yourself, get a dog. Because they're going to be a reflection of your love for yourself. Like how you show up and how you care for them is going to reflect how you are showing up and caring for yourself.

Chris NobleWow. That's very insightful.

AnnaJust my personal thoughts. Maybe not like the law, but... Thing to consider yeah

Cameron MainThey make up quite an important part of your life

AnnaThey are. They are family to me. And so I respect them as such in the home space. Like I said, it's a co-creation. If they're happy, I'm happy. If they're sad, oh my gosh. Like when Rosie went through her experience with MMM, I'm trying to think of the actual name for it. Basically, it's like a muscle wasting disease. So when she was diagnosed with that, it like oh my gosh I was not myself like it was so hard for me to show up and be feel secure and feel happy in my own well-being it was like a I had to practice it because I'm so connected to them that when she was experiencing that you know, it was also like I had to be her strength and I had to take that on as well. So it is, it's always a co-creation and I love the chance to learn more about myself in relationship to them.

Cameron MainYeah, I feel like our energy definitely mirrors off of each other. But it also, I think if one is done, then the other will always comfort the other. For me, my dogs were always such a comforting, you know, you have a bad day at school or whatever it is, they're the first one that you're going to go to and they know straight away.

AnnaYeah. Well, Rosie's a little different. When I'm very emotional, Rosie wants nothing to do with me. She said, you need to figure that out on your own. That's interesting. Yeah, she will. She'll come when I've like regulated myself and then she'll come in the aftermath and be like, are you okay? But she'll literally give me space.

Cameron MainMaybe she knows you need the space.

AnnaShe does. I'm very independent when it comes to regulating my emotions. I typically need that space and time to be with myself. And yeah, Sky's different. Sky, my little Pisces, she just needs me to be okay. So she'll be over there wiggling and licking and cuddling up to me and really trying to give me her love in those moments. So it's always interesting to see the contrast.

Chris NobleYou talked about learning a lot from them. What's the biggest lesson you think these girls have taught you?

AnnaPatience. Patience and acceptance and forgiveness. Learning that because I take on a very strong mother role. And like I mentioned before, I really treat my animals more like conscious beings. I wouldn't say human beings because there's a line there, but conscious beings like they, you know, they do have a certain level of consciousness and understanding of when I speak and the energy that's being transmitted between us. And so learning how to give direction and also reprimand like when they've made a mistake or done something wrong, it's been really eye opening and very healing for my inner child. To notice how I don't have that quick reaction of anger and needing to put them in their place or anything like that. But it rather gives me an opportunity to see that when mistakes happen or when they do something that's very frustrating. Like, for example, if I give them a bath and I go to the beach and they find a dead seal and they decide that they really want to roll in that dead seal. That becomes another bath for mom. And in those moments, it's like I remind it's so easy to remind myself that they haven't actually done anything wrong, that they're behaving like the animals that they are and even like the young beings that they are. And in those moments, I get to see how, like, that doesn't deserve a reaction the way that, you know, maybe humans experienced in their childhood. And there's a very gentle way to approach raising an animal as well as children. If you're conscious and if you're aware. So patience and forgiveness are definitely two of the big things. And forgiveness of self. Because sometimes if I do yell or I raise my voice, I get upset at myself for having that reaction. And so then offering myself that same compassion of like, hey, it's okay. Like that's a completely valid reaction to have when something like that happens. And when I give myself that, I then go and communicate to the dogs and actually like have that conversation with them of like, okay, you did this. And that may be very upset. I'm very sorry for my reaction. Like it didn't need to be that. Are we okay like can we come back together and I actually find myself like gentle parenting them in that way and it's been really incredible to to witness that because that can translate oh that's the saying I said if you want to have kids get a dog because it'll teach you that like that's a chance for um you to experience like even that inner child part of yourself so

Cameron MainYeah, you can learn. I suppose with dogs, you understand that they are dogs and that whatever they're doing, like if they are going to that dead seal, it's just their instinct. It's their nature. They're not like, ha, I'm going to cause another bath for mom.

AnnaWell, maybe Skye.

Cameron MainMaybe Skye.

AnnaYeah. Yeah, it is. It really does translate into that. So there's been a lot of learning. Yeah.

Chris NobleYou talked about your consciousness and again how much the dogs have taught you about yourself and I feel like certainly when we met you we realized how much the dogs were a part of your life and how much the girls were just they were an extension of you who were you before you got them

AnnaWell, I had two cats. Who was I before? A completely different person. A completely different person. Less aware, less conscious, less loving of myself, less accepting of myself. I would say a lot more lost. And I didn't find myself when I brought Rosie into my life as my first dog, but I would say I had found myself right before. And so from that place is when I was like, oh, okay, I feel safe, I feel secure, I feel grounded. Now let's bring an animal into the mix because I feel good about this decision. It was a very conscious decision to get my dog. Whereas in the past... You know, whenever you bring home an animal, you know, mom and dad gain a new pet because typically, you know, you're not necessarily ready for that responsibility. And so these were my first like very conscious animal choices. So like I really chose them to be a part of my life. And so I think that also translates into the responsibility I feel to take care of them like in a really high vibrational way. Yeah, I'd say lost, trying to find my way. I didn't have the relationship that I have with myself now. I didn't really see life as an opportunity to learn the way that I do now. Every experience is a chance for you to learn something and to expand and to co-create. So very different. We would not have been having this conversation about consciousness and... In this level of awareness you probably wouldn't have had tea or music I would have gotten you a sugar-filled latte from the cafe down the street and yeah just different

Chris NobleAmazing

Cameron MainIt's nice to hear actually that um I guess it's a refreshing perspective to some degree because many people will get a dog because something isn't right to try and fill a gap um I must fill the void so what can I do maybe I should get a dog you decided to curate a safe space and then that was the time for the dogs to come in

AnnaYeah, I can't say the same for my cats. They were my unconscious decision. But my dogs, because it's so much responsibility. Like, they're such a powerful entity to bring into your life. Like, there's so much respect involved and so much care.

Cameron MainIt's a commitment.

AnnaYeah, it really is.

Cameron MainIt's a huge commitment.

AnnaI love that word. I think that was like the turning point for me because it was one of the first times in my life where I did decide to be committed to myself at a certain extent and committed to my healing journey and my self-love journey. And so Rosie was like my initiation with that.

Chris NobleI love that. I don't think anyone else has told us how much... Getting a dog meant to their own self-love.

Cameron MainYou didn't like that one?

AnnaNo, it's because he has headphones on. Whenever people put on headwear or like headgear, the girls, they don't wear sunglasses or hats.

Cameron MainWe'll get you a microphone next time.

AnnaI promise. I think they heard you. I don't think you need one.

Chris NobleDo you think because you've created such a safe space and you've encouraged them to understand their own soul, that's why they're so connected versus other dogs?

AnnaYeah, I think so. Because I'm not sitting there conditioning them to be different than what their true nature is asking them to be. I'm more so guiding them, like giving them guidelines and certain structures to put in place so that they can have this freedom. Like, for example, they're not physically aggressive. So it's okay to me that they bark. Like, that's not an issue to me. Um, and like when we're out in public, they're leash trained, they have recall, like they have certain things in place so that I feel good about letting them express themselves in that way. It's just like with humans, like it's really important to give yourself that structure because then it makes the freedom worth it and it makes it safe to have that expression.

Cameron MainI think you also intuitively watch their behavior. So you can feel or you know when something's going on. And that probably does allow you more to let them be themselves.

AnnaAnd it gives me peace of mind too. Like, for example, when I'm out of town and my sister's watching the dogs, she's always texting me, these dogs' behavior is crazy. Like you need to get them trained. And then the moment they're in my presence, it's so different because I am really in tune with them energetically. I'll catch their behavior before it happens and I'll prevent that behavior from happening. So when we're moving out in this world, when we're at the beach at a dog park and we are co-creating like we that relationship is being built every moment like I'm very conscious with them um and very in tune with them and it's really beautiful yeah

Chris NobleYou mentioned earlier sky is a pisces and her personality reflects that yes tell us a bit more about how how they differ and how you think dogs relate to astrology

AnnaYeah, I mean, there's so much. Skye is so emotional, very emotionally malleable. So very fluid, like she'll kind of move with the emotions of the room, move with the emotions of people. Um, very sensitive to people's emotions and very expressive. Like when she's very joyful, she's very joyful. She's going crazy. And when she's, you know, feeling a little bit lower, she comes to me and she needs some physical affection to kind of give it, give her that level of safety again within herself. And she's very submissive to Rosie. I think there's a certain level of submission that Pisces have. Like I said, they're very loyal companions. They love companionship. And so she's very respectful of the fact that Rosie is Alpha. She's the elder. But she does push back. She holds her own. They have their little dynamic. Um, Rosie is my Aquarius. She's very stoic, um, very free spirited, free minded. She really doesn't like being told what to do. And luckily she was my first. So I was able to really cultivate that energetic connection between us. So I don't always need, like, she doesn't necessarily need that extra guidance that Sky needs. She holds her own, and she's definitely a leader. I think Aquariuses are typically leaders and very adventurous because of that leadership quality. These are just little bits and pieces of their personalities that I've noticed and categorized into the different zodiac signs. I think it's the same thing with humans. You can definitely notice the different qualities.

Chris NobleDo you think the way that human star signs interact with each other is the same with how humans and dogs interact with each other?

AnnaOh, gosh, yeah. Yeah. Rosie doesn't like the heavy emotions. And so a lot of the times they have a very, like, sister dynamic and Skye is mostly bothering Rosie, like, with her emotions. And Skye tends to run off and want to play with other dogs who are more like her personality because she needs that physical connection and that interaction. So, yeah, I think that there's definitely something there. But also, I think that really ties into how conscious people raise their dogs to be. Because like you said, dogs are a reflection of their owners, like not just in looks a lot of the times, but also just energetically. You can always tell who a person is by their dog. I think it's one of the coolest things in the world. And so if somebody raises their dog very intuitively and very consciously. And especially tailoring their characteristics to zodiac signs, then yeah, there's a whole world for you to discover. I think it would be really incredible, actually, to see a study done of people who raise their dogs consciously versus people who just raise their dogs as dogs. I would be very curious to know the different intellectual levels and the different behaviors that come through.

Chris NobleThat'd be really interesting. Really interesting.

AnnaI think you guys should do that.

Cameron MainI wonder what character markers you could monitor. You would have to do some kind of personality test.

AnnaYeah.

Cameron MainI think my dogs have always been very calm. A little bit naughty at the same time.

AnnaWell, you're a very calm person, and you probably have a naughty side, but you don't show the world. You just, like, gave away your secret.

Cameron MainDamn. It's out the bag now.

AnnaWe all knew it. We could all read it. And what about you? How did you relate to your dog?

Chris NobleMy dog? We... He had a lot of love to give. We were so close. Like anytime we were in the room, we were sat next to each other and they always had a paw on me. We just, I felt like he was me and I felt like we had the same brain and I felt like we looked at the world the same way. And we were just very calm around each other, which was super nice. Like I really, I think out of all my family related to him the most. And understood his challenges or when he was uncomfortable or when he needed something. Even though he was my mom and dad's dog initially. And he responded to my dad with training and he was the one that could control him. But he had a soft spot for me and we connected super well. It was really nice. He was a good boy.

AnnaDo you think that your relationship with him translated into the fact that you have a better understanding of your own needs and your own emotional well-being?

Chris NobleYeah, 100%. I mean, he was with me through such a formative part of my life when I was a teenager and stepping out of high school, going into university. And he grounded me a lot.

AnnaYour British is shining through over there. You look like you just conquered this house.

Cameron MainYou're just so deep. I had tears starting to come out of my eyes.

AnnaThat's great.

Cameron MainOh my gosh.

Chris NobleSo you live in Carmel-by-the-Sea, which is America's most friendly dog town.

AnnaIs it?

Chris NobleIt is, yeah. But a lot of places cite it as the best place to have dogs.

AnnaI would not argue that.

Chris NobleYeah. Tell us more then. Why you chose Carmel and how it is having dogs here.

AnnaOh my gosh. You know what I think did it for me or one of the moments that I realized I was going to move to this place? We were standing at the top of the hill at the Carmel Beach and the girls, so it's off leash, which is incredible. So I took the leash off the girls and they just raced down the sand dune and it was so unbelievable watching them like And the sunset, oh my God, it was like, I don't even know how to describe how beautiful the sunset was. And when I saw them zooming down the hill and just so much joy, like all I could feel was joy from them. And every time we visit the beach, it's just that joy that comes through and like health and vitality. And they just look so strong and so healthy. And It was just so magical. Everything fit into place. I think the friendliness for the dogs of this place was just like the cherry on top for me. I will not move to a place if it is not supportive of my dog's health and happiness as well. I could not move to a city unless I knew there were multiple dog parks, unless I knew that the house we were living in has a certain space for them to exist outside in peace. Um, so it's really important for me. And so this was a no brainer, like no questions asked. Not only do you have the beach, but you also have the mountains and the forest. And it's like, this is heaven for them. And so heaven for them translates to heaven for me in a lot of ways. So yeah, no brainer.

Chris NobleAmazing. It sounds like an idyllic way to live.

Cameron MainIt is.

Chris NobleAnd it's so evident how important it is for their health in general and their well-being and how much of that or how much that plays a part in your life. And you talked about health and vitality. What else do you do for them that plays into their health and vitality?

AnnaOh, well, I went on a whole journey with their nutrition. Oh, my gosh. Such a rabbit hole to get sucked down into. I tried everything under the sun as far as food goes. And I finally settled on the farmer's dog is what I feed them. So it's very easy for me. It's packed with nutrition for them. But at the same time, it doesn't have all of the benefits. Like I found myself needing to mix in like the, am I allowed to say names of other companies?

Chris NobleYeah. Or should I not? Yeah, go for it.

AnnaOkay. I found myself mixing in, you know, the different native pet for fiber because what I feed them doesn't give them the correct amount of fiber. I also found myself mixing in, let's see what else. Multivitamin just because I I just my intuition tells me that they're not getting everything that they need from what I'm feeding them and I'm very conscious about the treats that I give them and then you know I think that's what made me so excited about you guys coming forward with the the vital nutrition is because it takes away like my need to open so many different containers in the morning right and And it takes away from the stress of trying to understand if I'm getting all of the proper like micronutrients for them. And so it's just very, very simple to be able to add that into our daily routine. So it worked out very well. Let's see what else. Yeah I think that it just feels really good to not have to be in that place where I'm questioning what I'm feeding them because that can be so exhausting and so to have like two major brands that I really trust and really see good results with like I feel good giving this to my dogs I feel I feel like it's adding value to their nutrition, like it's adding value to their lives. And especially with Rosie, that's so important for me. Sky is in her, some of the most important growth years of her life. And so I think it's so exciting that I have this supplement to give her because that's going to translate into health for her in her adult years. And for Rosie, you know, I mentioned she had the muscle wasting disease. And so anything that gives her extra support and nutrition is like heaven to me. It's a godsend because I would never want to experience like that fear again. And for her, it's all about immune support. It's all about how much can I nutritionally support her in order to prevent this from showing up again. So really important to me. And it brings me a lot of peace. Like it feels very easy the way that it fits into our routine. And so I'm incredibly grateful for that.

Cameron MainIt's actually, you know, we come across a lot of people every day and a lot of people say to us, hey, you should talk to this person, you should talk to that person. And we have a lot of discussions about people to partner with, who we should work with. But when we spoke to you the first time, you were so excited about the product and even just talking to us in general about everything. And it really felt like you understood it and you got it and you... Where like there is a real need for this product on the market. Straight away, you were one of the people who got it the most.

AnnaYeah. I mean, I've experienced the fear of like having your pet go through something where it's like, oh, this could take my pet's life or this could really alter how they experience life moving forward. And, you know, the fact that she's able to be in this place now where she is so healthy and, you know, I can see it in her demeanor and the way that she plays. We're going to go experience the beach together and you're going to be able to see her run and the way that she runs and and uses her body. It's just incredible. And one of the things that really stood out to me about your product is the fact that it's a ritual. You're not just taking something from a container and pouring it in, which... I don't want to call out another company, so I'm not going to, but I will say that I never felt the love and the family aspect or the nutrition, the ritual aspect with that company as I do with this because it does require you to take that moment to be hands-on and to be conscious about the fact that, okay, I'm doing this for my dog's health. And it's very simple. It's very easy. But even just that one small moment of having to put it in the container and mix it, and then knowing that that's like adding value, I'm all about the rituals. Like everything that I do in my life is a conscious ritual. And so that's just another conscious ritual. Whereas the other thing feels a bit cheesy. Like it feels a bit... How do you say it?

Cameron MainA bit like a gimmick?

AnnaCommercial, yeah. It's not... I don't feel the love in it. It feels like the colors even are designed to grab your attention. And the fact that they split it up into so many different supplements when you know that they could put it into one, but they do that to get you to spend more money. It's very consumerism driven, and I don't like that. And it's funny that I'm like coming to that conclusion now because I've never been able to really put my finger on it. But I think that is like a big disconnection for me because it's centered around making more money, not making sure your dog has proper nutrition. So I think that like is what really stood out to me about this. When you said the all in one, I was like, I'm in like that's it right there. Because why? Why split it into multiple other than the fact that they want to monetize off of that?

Cameron MainWould you believe when chris and I were looking at the market when we were designing this obviously we looked to see who else is doing who else is doing supplements who else is trying to take care of dogs maybe like we are one of the websites we looked at had over 100 different products insane listed on their product page insane And as people were like, we had been researching this for months. We'd already started formulating and we couldn't figure out what they were all supposed to do. And I was looking, if I had my dog now, which one of the products would I buy? Would I buy one? Would I buy two? Would I buy 10? And then also you look at the filler and you think, probably wouldn't even buy one of them, but that's another story. We just had to make it simple. We wanted our packaging to be very simplistic, very clean cut, just the way the product is. And that's really the philosophy behind the brand. Everything your dog needs, I guess, in supplementation, in one scoop, in one shake.

AnnaYeah, and that, it stands out to me, like, how do I say it? You would get lost in trying to do all of the supplements. Like, that's exhausting, having to open up so many different containers and then... You know, you start a new one thinking this is going to be so good for them. You forget about the other ones because there's so much to it and it just doesn't make any logical sense. And especially because I do so many rituals in my life, I really like to be conscious about the ones that I choose for that reason. So anything that can be all encompassing, anything that can have so much more benefit with like less work, but more conscious work, um, that just really resonates with me. So yeah, I really appreciate that. I even had the thought, it was so funny. You know how people make protein balls out of the protein powder?

Cameron MainYeah, yeah.

AnnaI had the thought of making little protein balls with peanut butter and oats, things that are safe for them, pumpkin, and mixing that in there and seeing if I could kind of make it fun in that way and make it more of a treat experience for them. Though I'm sure it would be just fine in the liquid form. But yeah.

Cameron MainPopsicles has been a popular one. Or popsicles, I should say.

AnnaI thought of that because I have the little boards that you can just pour it on. You pop it in the freezer, the mental stimulation little boards. So, yeah. So, yeah, there's some fun with it. But overall, it's the simplicity. It's the fact that it is such a powerful ritual for my dog and the simplicity of it. That and I have to say, so I was out of town when I. First got the package for my dogs. And so my dog sitter and my sister were the ones who were left in charge of giving them the supplements, which I have it written on the notes and they follow it to a T because they're the dog sitter. So there's no mom forgetting to do her job, right? And three, when I got back, I was expecting them to be, you know, a little low, a little unbalanced or disorganized, like upset even because I was gone for so long. But they were so healthy and they were so happy. And I was like, wow, that was actually such a blessing because I didn't even have a chance to ignore the routine of them receiving these supplements. And so they got it for routine over that period of time. And I noticed a change in their energy when I got back. They were happy. They were healthy. They felt their energy felt good. And so it was very easy for me to then continue in that routine for them because it was very apparent.

Cameron MainWe've had that feedback actually, even from slightly older dogs. One of our first users said even after four days, her nine-year-old dog was seeing tremendous boost in energy. And for a dog that just wanted to nap all day, was active again, wanted to go out for walks. And we're not selling some hyperactive powder, but there certainly is something that we've had reported back that just they're a lot more sprightly. Is that the biggest improvement that you've seen since using?

AnnaI would say mood.

Cameron MainMood.

AnnaThe mood. They're just happy. They're content. So for Skye, she's my hyper dog. So she feels more balanced. I would say if anything, it doesn't make her energized so much as it gives her balance. I, in the past, have struggled with my dog's anxiety. I mentioned I'm their emotional support animal. And nutrition plays a huge part in that. Physically for humans, same thing with dogs. It all translates. And when I got back, I didn't notice that anxiety because I'm very in tune. I feel the way that my dogs feel. I don't notice that anxiety. I don't notice the inconsistency. I notice a lot more balance, a lot more consistent peace in their demeanor. So for me, it was, you know, the opposite. It was like it just balanced things, not so much energized, so much as it just harmonized.

Cameron MainI love that.

AnnaYeah. It's so cool because I'm getting a chance to really express this. I haven't had a chance to reflect on the changes. And it's really cool to be able to say it out loud that I've noticed these things.

Chris NobleIt's really nice to hear.

AnnaYeah.

Chris NobleBecause we built this company because we had bad experiences with nutrition with our dogs. And we both have stories of our dogs dying of things that they probably should not have.

AnnaYeah.

Chris NobleSo it's really nice to see that it's making an impact and you can see it.

AnnaThis just came to my mind, so I have to say it. I'm really big on words and the power of words. There's even scientific studies that show if you write words on your water, it changes the actual, what is it, DNA frequency, the molecules of the water. Visibly, you can see that it changes it. And so I'm huge on words. Like I will not use specific brands because of the word that that brand is. And so your word being, is it vitality or vital?

Chris NobleVital. Vital.

AnnaYour word being vital, like that has so much life to it. And I just thought about it and I was like, I wonder why I never felt like they got any benefit from the previous brand that we worked with. Because it felt very artificial. Like I said, it was built for consumerism, not to actually, I mean, I'm sure it offers that support, but not to the extent that... That it has the potential to. And even the name of it, it doesn't stand for anything. It doesn't really have any power behind it. This has so much power behind it. Even the word, like reading the word. Having that word be the representation of the powder that's inside of the bag, that is all energy transference. And so it doesn't surprise me at all to hear that you've had this review from other people because the power of the word of your brand, oh my gosh, insane.

Cameron MainThere was a lot of direction in where we were going and we knew that the ultimate objective was longevity and not just long in terms of years, but also in quality of life. You want your dog to be not living until 16 and sort of unhealthy along the way. You want them to live as long as they possibly can, but also have that extended quality the entire time. And that was really the mission we had behind the brand and educating essentially.

AnnaYou can feel it. I'm even thinking of when I take out the bag and when I feel the energy of what's inside of it. It feels full. It feels nutritious. It feels like how you raise a baby and you give it the powder formula. That's what it feels like. It feels very supportive in that way.

Cameron MainYeah, we tried to formulate as much on the side of nature as we could, even things that would be considered an inactive ingredient or a filler. We chose to use peanut flour, something which is, I mean, as natural as you can get, really. And it does have benefits as such as well.

AnnaSo it sounds like you didn't feel the need to cut costs.

Cameron MainNo.

AnnaIt was never about...

Cameron MainCost saving was never something that we actually looked at when we were formulating. It was actually something that nutritionists talked to us about along the way. They said, oh, do you want to work with this because it's cheaper? Do you want to replace this instead? And we said, no, we're not looking to make a cheap product. We're not looking... That is not our objective. Our objective is to make the best product on the market. And then we'll price it afterwards. And it turns out it doesn't have to be as expensive as some of the other brands. We are maybe the most expensive product that will be in your cabinet, but we'll be the only one. So you don't need to have five. You don't need to have 10. Just this will do.

AnnaYeah. Wow. It's incredible. The more that you share about it, because immediately when we first connected, it was like my soul was like, yes, like immediate. Yes. And it was the energy, like the energy of it. I was like, I don't I don't even think I knew any of this information. And. Or I knew very little information, but I was like, yes, like I need to be a part of this. Like there's something so good here. And the more that I hear you talk about it, the more that I'm like, okay, this explains so much the energy that I felt like this is why. Yeah, really incredible.

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