Health areas we support

Joints & mobilitycore

Keeping cartilage cushioned and joints comfortable, so dogs stay active for longer.

Why it matters: joints take wear every single day, and mobility is one of the clearest markers of a dog's quality of life as they age. Support is most valuable before stiffness sets in, not after.

What supports it in VitaDog: glucosamine HCl (a building block of cartilage), MSM (a sulphur source for connective tissue), turmeric with black pepper extract (curcumin plus piperine for a healthy inflammatory response), fish oil EPA/DHA (helps calm the inflammatory chemicals behind stiffness), and zinc and copper (cofactors for rebuilding cartilage and collagen).

The evidence: glucosamine, fish oil and curcumin all have canine joint-health studies behind them - the full citations sit in the vet pack if an owner or vet wants them.

Watch for: reluctance on stairs, slowing on walks, stiffness after rest, hesitation to jump.

Say it like this - "Joint support works best as prevention - you're protecting the cushioning while it's still healthy, with glucosamine, MSM, omega-3 and turmeric all working together."

Gut & digestioncore

A balanced microbiome underpins digestion, immunity and how much nutrition a dog absorbs.

Why it matters: the gut is central to far more than digestion - a large share of the immune system lives there, and a dog can only benefit from nutrients it actually absorbs. It's also one of the most common things owners deal with day to day.

What supports it in VitaDog: inulin (a prebiotic fibre that feeds good bacteria), pumpkin (soluble fibre for stool consistency), an 8-strain probiotic blend at 1 billion CFU (multi-strain formulas have stronger evidence in dogs than single-strain), licorice root (soothes the digestive lining), and oat flour (gentle fibre). Heat processing kills the live cultures in most kibble, so this is a genuine gap.

Watch for: inconsistent stools, gas, sensitive stomach, an unsettled tummy on diet changes.

Say it like this - "Gut health is the foundation - it's how the rest of the nutrition actually gets used. Eight probiotic strains plus prebiotic fibre keep the whole system balanced."

Allergies, skin & itchcore

The one owners battle most - scratching, licking paws, seasonal flare-ups, hot spots.

Why it matters: itching is often the very thing that pushes an owner to try a supplement in the first place. It's constant, visible, and miserable for both dog and owner - which makes it one of your most powerful conversations.

What supports it in VitaDog: quercetin (natural antihistamine-like and anti-inflammatory action), omega-3 EPA/DHA from fish oil (helps calm the overactive immune response that drives itch, backed by canine atopic-dermatitis trials), evening primrose oil (GLA to support the skin barrier), licorice root (soothes irritation), turmeric (inflammatory balance), vitamin E (antioxidant protection), biotin (skin-barrier strength), and probiotics (the gut-immune axis sitting behind many allergy responses).

Watch for: scratching, licking or chewing paws, recurrent ear issues, hot spots, seasonal patterns.

Compliance care: this is the area owners most want cure-language for. Keep it structure/function - "helps support a normal immune response," "helps calm seasonal itch" - never "treats" or "cures" allergies.

Say it like this - "For itchy, allergy-prone dogs this is the combination that matters - quercetin's natural antihistamine action alongside omega-3 and evening primrose, calming the skin from the inside out."